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Marketing Analyst

Company: ASO Worldwide
Location: Sarasota
Posted on: April 2, 2021

Job Description:

GENERAL SUMMARY:The Marketing Analyst will, in conjunction with the Director of Retail Sales, be responsible for supporting and managing the customer's product and marketing activities including: Customer Marketing Planning, Project Management, placement of New Products, Customer Analytics / Market Research and Commercialization / Sales Support and ensuring current business, and future opportunities are achieved while appropriately monitoring and optimizing customer profitability. Key Responsibilities: Customer Marketing Planning

  • Collaborative development of and execution of customer strategic planning activities including product life cycle management and product portfolio oversight.
  • Identifies and implements strategies to improve profit margins through SKU rationalization, innovation, customer pricing, and coordination of supplier evaluation/negotiation Project Management of New Product Placements
    • Manages customer new product projects through new item implementation processes ensuring all ASO and customer requirements are completed timely per plan.
    • Leads cross functional work teams to complete projects ensuring all parties are apprised throughout the new item implementation process identifying bottle necks and/or risks and mitigating risks by ensuring the right talent, tools, or processes are addressed to resolve efficiently and effectively.
    • Provides sales support through contract execution for both ASO and the customer; including but not limited to pricing worksheets, product development material sheets, artwork requests, sample requests, development of promotional displays sheets
    • Completes customer data sheets as necessary for new products Customer Analytics / Market Research
      • Review, analyze and articulate customer trend information, market share data and retail POS information, including Nielsen and IRI data
      • Develop/articulate consumer trends critical to the business decision making process Commercialization / Sales Support
        • Management of customer product positioning and merchandising strategy
        • Execution of category promotional development activities
        • Management of customer product launches (lead of cross functional team for customer)
        • Provides sales support / customer product line reviews Forecasting & Demand Planning Oversight
          • Monitors and reviews forecasting, demand planning, and inventory activities and metrics in conjunction with Director of Sales.
          • Maintains and develops appropriate relationships with existing vendors / customers / operations providing information and status updates as needed to support to facilitate a mutually beneficial business relationship.
          • Other duties as assigned All employees have the responsibility and authority to report any action that puts any process or product at risk. QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Key Competencies
            • Entrepreneurial, Positive, can-do attitude continually looking for ways to break through growth barriers
            • Change agent to drive improvements while building strong internal and external relationships.
            • Motivated by challenges and possessing the ability to solve them
            • Passionate about driving product growth by better meeting consumer needs
            • Confident decision maker with emphasis on detail and data
            • Ability to craft vision and strategy and make it come to life with actionable plans
            • Strong analytical, decision making, influence, and communication skills
            • Ability to work independently (self-motivated) and complete projects within required timeframes
            • Strong communication skills Education & ExperienceBachelor's degree in marketing, business, math, or related area, MBA with an emphasis in Marketing preferred. Minimum 5 years of experience in consumer packaged goods required. Experience with a large consumer packaged goods manufacturer/distributor preferred. Exposure to multiple customer retail channels (mass, food, drug, dollar, club, online) a plus. Skills & AbilitiesCareer path must demonstrate a successful track record in providing marketing leadership, innovation within consumer packaged goods. Must be able to execute marketing strategies including working with cross functional teams to launch new products. Should hold strong computer skills (Sales Database Systems, ERP, MS Office, Outlook), as well as possess superb written, verbal communication and presentational skills. Must be a team player.

Keywords: ASO Worldwide, Sarasota , Marketing Analyst, Advertising , Sarasota, Florida

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