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Growth Marketing Lead Offline Channels

Company: VirtualVocations
Location: Sarasota
Posted on: July 1, 2024

Job Description:

A company is looking for a Growth Marketing Lead for Offline Channels.

Key Responsibilities:

Own end-to-end strategy and implementation of full-funnel marketing campaigns across offline channels with a focus on direct mail
Embed in markets to understand customer motivations, work with agencies, and refine local buying strategy
Be test-driven, metrics-driven, and ensure proper tracking of offline channel impact

Required Qualifications:

Experienced in local market takeovers and marketing down to the neighborhood level
Able to reverse engineer volume and efficiency goals
Skilled in running and analyzing experiments for offline campaigns
Familiarity with marketing to the 50+ audience in the US
Experience owning an entire channel and iterating quickly within a collaborative team

Keywords: VirtualVocations, Sarasota , Growth Marketing Lead Offline Channels, Advertising , Sarasota, Florida

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