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Director of Membership and Marketing

Company: The Meadows Country Club
Location: Sarasota
Posted on: September 12, 2023

Job Description:

Our mission at ICON is to consistently anticipate and exceed our customers' expectations by providing outstanding facilities and superior service at each and every one of our clubs. We strive for constant improvement and will conduct ourselves according to the highest standards of integrity and professionalism.

Job Title: Director of Membership & Marketing

Reports to: General Manager

Department: Membership

FLSA Status: Exempt

Job Summary: Work closely with the General Manager, Membership Coordinator and other department heads. Ensure member expectations are exceeded in every aspect of the club. Responsible for development and implementation of programs, projects, and activities designed to increase and retain membership in the club. Responsible for new membership sales and building and managing prospect databases.

Essential Duties and Responsibilities include the following but are not limited to:


Membership Administration

-Maintain the club's database of member files.
-Plan and implement strategies to meet club membership goals.
-Develop and ensure the established procedures for processing prospective members' applications.
-Assist prospective members in fulfilling application requirements.
-Assist prospective members in understanding of all aspects of membership and the availability of any current incentives.
-Conduct an orientation program for new members.
-Hold prospective and new member functions.
-Promote/request personal referrals from existing members.
-Process member resignations; develop exit interviews and reports on any trends related to resignations.
-Oversee club incentives.
-Provide comprehensive reports to management.
-Personally meet each club member and instill confidence that the club is operated in the best interests of its membership.
-Serve on applicable club committees to assure that members' interests are consistently addressed.
-Track the success (performance) of all membership activities.

-Accept and support management decisions related to the club.
-Analyze and respond to problem situations in a timely, productive manner.
-Prioritize, schedule and delegate work activities in a timely, productive manner.
-Submit reports in a timely manner.
-Maintain a good working relationship with club members.
-Track indicators of activity and productivity.
-Manage all aspects of collateral production, in conjunction with the advertising agency.
-Work closely with the Accounting Department to ensure all processes are followed and billing is complete and accurate.

-Speak clearly when dealing with management, staff, and club members.
-Maintain a professional relationship with management, staff and club members.
-Communicate club positions/policies to staff in a professional manner.
-Write routine reports and correspondence.
-Conduct Membership meetings for prospects and new members. Must be comfortable with presenting materials in group settings.

-Establish and follow the approved operating budget for Marketing and Membership activities.
-Assure that quality and cost standards are consistently attained.
-Control purchasing and costs.
-Monitor and assist in the development of all financial documents related to the club.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk, see and hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.


ICON Management offers benefits to all full-time employees. The following benefit programs are available to eligible employees:

-Health Insurance with a generous employer contribution
-401k and employer contribution
-Paid holidays
-Life Insurance
-Short Term Disability
-Employee Assistance Program

Keywords: The Meadows Country Club, Sarasota , Director of Membership and Marketing, Executive , Sarasota, Florida

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