Director of Membership and Marketing
Company: The Meadows Country Club
Location: Sarasota
Posted on: September 12, 2023
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Job Description:
Our mission at ICON is to consistently anticipate and exceed our
customers' expectations by providing outstanding facilities and
superior service at each and every one of our clubs. We strive for
constant improvement and will conduct ourselves according to the
highest standards of integrity and professionalism.
Job Title: Director of Membership & Marketing
Reports to: General Manager
Department: Membership
FLSA Status: Exempt
Job Summary: Work closely with the General Manager, Membership
Coordinator and other department heads. Ensure member expectations
are exceeded in every aspect of the club. Responsible for
development and implementation of programs, projects, and
activities designed to increase and retain membership in the club.
Responsible for new membership sales and building and managing
prospect databases.
Essential Duties and Responsibilities include the following but are
not limited to:
PERFORMANCE RESPONSIBILITIES:
Membership Administration
-Maintain the club's database of member files.
-Plan and implement strategies to meet club membership goals.
-Develop and ensure the established procedures for processing
prospective members' applications.
-Assist prospective members in fulfilling application
requirements.
-Assist prospective members in understanding of all aspects of
membership and the availability of any current incentives.
-Conduct an orientation program for new members.
-Hold prospective and new member functions.
-Promote/request personal referrals from existing members.
-Process member resignations; develop exit interviews and reports
on any trends related to resignations.
-Oversee club incentives.
-Provide comprehensive reports to management.
-Personally meet each club member and instill confidence that the
club is operated in the best interests of its membership.
-Serve on applicable club committees to assure that members'
interests are consistently addressed.
-Track the success (performance) of all membership activities.
MANAGEMENT/ORGANIZATIONAL SKILLS:
-Accept and support management decisions related to the club.
-Analyze and respond to problem situations in a timely, productive
manner.
-Prioritize, schedule and delegate work activities in a timely,
productive manner.
-Submit reports in a timely manner.
-Maintain a good working relationship with club members.
-Track indicators of activity and productivity.
-Manage all aspects of collateral production, in conjunction with
the advertising agency.
-Work closely with the Accounting Department to ensure all
processes are followed and billing is complete and accurate.
COMMUNICATION SKILLS:
-Speak clearly when dealing with management, staff, and club
members.
-Maintain a professional relationship with management, staff and
club members.
-Communicate club positions/policies to staff in a professional
manner.
-Write routine reports and correspondence.
-Conduct Membership meetings for prospects and new members. Must be
comfortable with presenting materials in group settings.
FISCAL MANAGEMENT:
-Establish and follow the approved operating budget for Marketing
and Membership activities.
-Assure that quality and cost standards are consistently
attained.
-Control purchasing and costs.
-Monitor and assist in the development of all financial documents
related to the club.
WORK ENVIRONMENT:
The work environment characteristics described here are
representative of those an employee encounters while performing the
essential functions of this job. Reasonable accommodation may be
made to enable qualified individuals with disabilities to perform
the essential functions. The noise level in the work environment is
usually moderate.
PHYSICAL DEMANDS:
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.
While performing the duties of this job, the employee is frequently
required to sit, talk, see and hear. The employee is occasionally
required to stand; walk; use hands to finger, handle, or feel;
reach with hands and arms; stoop, kneel, crouch, or crawl. The
employee must occasionally lift and/or move up to 10 pounds.
Specific vision abilities required by this job include close vision
and ability to adjust focus.
BENEFITS:
ICON Management offers benefits to all full-time employees. The
following benefit programs are available to eligible employees:
-Health Insurance with a generous employer contribution
-Vacation
-401k and employer contribution
-Paid holidays
-Life Insurance
-Short Term Disability
-Employee Assistance Program
Keywords: The Meadows Country Club, Sarasota , Director of Membership and Marketing, Executive , Sarasota, Florida
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