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Brand Manager, Communications (Delicatessen Services Co., LLC.)

Company: Boar's Head Brand
Location: Sarasota
Posted on: March 14, 2019

Job Description:

Boar's Head Brand is looking for a creative, results-oriented Brand Manager on the Communications Team. This person should thrive in a fast-paced environment and will assist in the strategic development and execution of brand communications across multiple platforms. This role is critical in driving volume, sales and brand equity across the product portfolio. This role will be responsible for a diverse range of assignments, projects and activities to support business goals and objectives.Essential DutiesEnsure strategic, consistent messaging is conveyed across the company's communications channels.Experience managing agency partners and delivering against communications plans to build brand awareness and consideration while driving business goals. This includes creative, PR, social/interactive, media, experiential and other external resources.Assist in the development and execution of national and regional media planning, including management of media agency and budget, driving multi-target strategy, assessing opportunities, evaluating and optimizing media performance.Excels at creative development, content creation and has a strong background in POP/print development. Assists with copy-writing and editing.Prepare creative briefs to define marketing objectives and guide creative development.Act as brand steward within marketing, across the business, and with various partners to reinforce value proposition and ensure alignment of marketing programs.Develop and/or execute national and account specific campaigns and programs that build brand equity and achieve business objectives.Responsible for ensuring alignment with Boar's Head Brand key strategic imperatives.All other duties as assigned by Marketing Director and/or Senior Brand Manager. Education and ExperienceBachelor's degree in marketing or related field required; MBA preferred.5+ years job related experience in consumer packaged goods, retail or restaurant is requiredStrong project management skillsStrong analytic skills and the ability to turn "insights to actions"Lead cross-functional teams that bring new products and promotions to marketExceptional verbal and written communication skills and ability to interact at senior levels of the organizationDemonstrates ability to thrive in a fast-paced, fluid environmentHigh energy with a positive, customer-centric attitudeAbility and willingness to travel

Keywords: Boar's Head Brand, Sarasota , Brand Manager, Communications (Delicatessen Services Co., LLC.), Executive , Sarasota, Florida

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