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Digital Marketing Specialist

Company: Dental Care Alliance
Location: Sarasota
Posted on: April 15, 2019

Job Description:

Overview Dental Care Alliance, located in Lakewood Ranch, Florida 34240 is looking for a full-time Digital Marketing Specialist that has an understanding of current digital marketing trends with the desire to learn as those trends continue to evolve. This individual will need to take point when working with external agencies in launching, managing and optimizing PPC & Social Marketing campaigns. DCA is looking for someone who has a minimum of 3 years of experience and is eager to grow their real-world experience in digital marketing who can handle a fast paced work environment. This person will be responsible in supporting the Digital Marketing Director for all internal digital marketing projects. For the right candidate, this position can be remote. Responsibilities What You Would Be Doing: Develop an effective and collaborative relationship with the Regional Marketing Coordinators to assist with research, planning and implementation of all digital initiatives Ability to oversee the research, implementation and ongoing optimization of paid search advertising campaigns Analyze KPI's and provide recommendations for campaign improvement Design digital marketing campaigns aligned with business goals Monitor digital marketing trends and research new opportunities. Project Manage large digital projects such as development of practice websites Manage end-to-end digital projects Design, A/B test, and optimize landing pages Qualifications Qualifications: Bachelor's degree preferred At least 3 years of related digital/SEM marketing experience Paid search, SEO experience required Ability to think creatively and strategically Detail oriented and well-organized Ability to multitask and perform under tight deadlines Strong verbal and written communication skills Exceptional analytical skills Experience with WordPress Additional benefits for full-time employees: Medical Dental services Life insurance Vision Paid time off 6 paid holidays off 401k to name a few As one of the country's largest and oldest dental support organizations, DCA supports more than 265 affiliated practices in 13 states, encompassing all facets of general dentistry and all recognized dental specialties. As a result, DCA offers dental professionals groundbreaking career and affiliation opportunities. Established in 1991 by Dr. Steven R. Matzkin, Dental Care Alliance's success is the result of our unwavering commitment to improving the wellbeing of patients, dentists, and dental professionals through innovative and proven practice-support solutions. Through years of combined industry expertise, economies of scale and centralized administration, DCA provides affiliated practices with substantial savings in supplies, increased services and effective marketing. DCA Mission We improve the practice of dentistry by partnering and supporting our dental professionals, so they can create a lifetime of healthy smiles for their patients. DCA Vision To be the trusted partner of choice for the industry's best dental professionals. DCA Values - USMILE U nleash Career Potential—of our employees and partners S ervice Excellence—to our professionals, patients and families M eaningful Contribution—all can make a difference I ntegrity First—in all we do L eadership—in our field and we assume accountability E xcellence in Action—we are committed to get the job done Our mission, vision and values are a vital part of our everyday interactions with all employees, and most importantly, with patients and families. You will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information. Dental Care Alliance. Stronger Together.

Keywords: Dental Care Alliance, Sarasota , Digital Marketing Specialist, Healthcare , Sarasota, Florida

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