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Global Brand Measurement- Senior Manager

Company: PwC
Location: Sarasota
Posted on: May 3, 2021

Job Description:

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
  • Deal effectively with ambiguous and unstructured problems and situations.
  • Initiate open and candid coaching conversations at all levels.
  • Move easily between big picture thinking and managing relevant detail.
  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
  • Contribute technical knowledge in area of specialism.
  • Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
  • Navigate the complexities of cross-border and/or diverse teams and engagements.
  • Initiate and lead open conversations with teams, clients and stakeholders to build trust.
  • Uphold the firm's code of ethics and business conduct.

The Brand & Creative Centre of Excellence leads the development & implementation of the external brand strategy & brand experience across the entire PwC network of firms. The organization is responsible for global brand governance, brand protection, brand training & the creative strategy of the brand. The team leads development of positioning & messaging for PwC's priority marketing campaigns and for our Lines of Service, all product & service naming and brand measurement.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

6 year(s) at a global brand/identity design consulting firm, B2B organization or a global network of professional services consulting firms.

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Knowledge/Skills:

Demonstrates intimate abilities and/or a proven record of success in the following areas:

  • Developing and executing a data driven, integrated brand strategy that drives demand and increases brand equity;
  • Collaborating with subject matter specialists and leadership to manage all elements of a comprehensive brand strategy including brand architecture, messaging, naming and positioning that are relevant and compelling;
  • Positioning the PwC brand to drive shifts in positive disposition among clients and external audiences, and enhance how we deliver the PwC experience globally;
  • Maintaining knowledge of branding trends and best practices and applying new thinking and innovation to programs;
  • Driving brand standards into all programs with key economic stakeholders and buyers for firm as well as internal stakeholders and their key programs;
  • Driving innovation and implementing marketing strategy;
  • Driving our brand and generating demand by deeply understanding client needs and communicating our capabilities with impact and differentiation;
  • Assisting with industry-setting practices and trends with brand strategy, preferably working in a seasoned brand strategy role with one of the leading global brand consultancies or for a global organization with complicated products and services;
  • Being an individual contributor in brand strategy and brand architecture projects;
  • Building and maintaining relationships with peers and leadership, including effectively managing through a matrixed organization;
  • Translating, in both written and verbal communication approaches, complex concepts into easy to understand and compelling messages to develop specific brand strategy programs;
  • Utilizing project management skills to balance multiple projects and effectively assess branding needs to allocate a multi-million dollar budget across multiple business units;
  • Participating in discussions with leadership, clients, and analysts to understand crucial skills to be taught and how best to embed the Firm experience;
  • Networking strategically to build relationship skills and manage multiple, overlapping projects;
  • Utilizing extensive and creative writing and storytelling skills for both internal communications and external brand campaign and project/service positioning, messaging and appealing names;
  • Exhibiting agility to adapt to competing priorities, ambiguity in scope, and unexpected issues;
  • Executing independently with sound judgment and decision-making for high profile, top-tier initiatives;
  • Assisting with industry-setting practices and trends with brand strategy preferably for a global organization with complicated products and services;
  • Acting as an individual contributor in brand strategy and brand architecture projects;
  • Possessing strategic thinking and ability to translate (in both written and verbal communication approaches) complex concepts into easy to understand and compelling messages to develop specific brand strategy programs; and,
  • Leading key brand measurement initiatives including analyzing/interpreting this research, and applying learnings to drive marketing strategy.

Keywords: PwC, Sarasota , Global Brand Measurement- Senior Manager, Other , Sarasota, Florida

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